The Danish co-creative innovation culture since 2005

With the Internet came the possibility to connect and collect creative inputs for innovation and development of business and government. Open-innovation, crowdsourcing, user-driven innovation, and citizen-driven municipality development are terms used about co-created innovation between business/government and individuals/citizens. Due to the high educational level in Denmark, EU has given Danes a top potential for doing innovation. Following EU recommendations, research projects and networks fostering user-driven innovation were funded by the government to exploit the ability of the Danes to innovate. In addition, local governments have applied the idea-stormer-model and invited citizens to submit idea for new initiatives in the local community and to vote up good ideas. Multiple cases have been built on successful user-led innovation by Danish companies like LEGO and COLOPLAST and by Dansih government like SKANDERBORG and HORSENS KOMMUNE to name a few.  However lately the buzz on open-innovation or co-creation has gone quiet in the Danish information stream. A story on P4østjylland morning radio November 15 in which a citizen submitted new initiative only received three out of the required 2000 votes from fellow citizens illustrates this.

From a research perspective, a key question is whether it is organizations or individuals that are not engaging in co-creation? Are organizations inviting the crowd to participate in the innovation projects? Is the crowd participating or not? We share, post and comment on social media, but how has our social technographic profiles evolved? These are important questions to answer in order to understand the Danish co-creation culture across, business, government and individuals. Hence, the project purpose is to analyze the Danish co-creation culture since 2005 through analysis of corporate and public organisations’ use of crowdsourcing together with the crowd willingness to respond and engage in these innovation projects. The result of the project is a nuanced diagnose of the inherited cultural behaviour for co-creation digitally. Such diagnose can help us understand what motivators that can be applied successfully to release the Danish innovative potential.

During the pilot project there are three key activities:

  1. Identifying the keywords that collects data on companies crowdsourcing, the type of innovation with crowds, the inputs asked from the crowd, who the organizations are, and what the co-creation  outcome was.
  2. Identifying in the archives the response behaviour of individuals to these crowdsourcing invitations.
  3. Investigate whether research knowledge is gained from combining archive data with register data thereby adding economic and organizational development to the crowdsourcing perspective. The TV/radio material, newspaper pages and web documents are relevant to search in for all this information.

The project is led by: Kristina Risom Jespersen